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Saturday, September 19, 2015

Krispy Kreme opening four Houston-area stores


According to the Houston Business Journal, fans of Krispy Kreme shouldn’t have to wait too much longer to get their fix in Houston.

But of course those Krispy Kreme devotees have heard that before, but it appears that this is not a drill.

Guillermo Perales, the Krispy Kreme franchisee who has the rights to open locations in Houston and Dallas, confirmed that they didn’t forget about Houstonians but they did want to get things right before slinging dough daily.

A Krispy Kreme location is coming to 8611 Westheimer Road, inhabiting a former Arby's location. A location at 5611 Highway 6 is also looming. Both, he told the outlet, should be open by mid-October.
A location near NRG Stadium (hello tailgaters) and another in Pasadena will open in November and December respectively, he added.

Krispy Kreme closed all of its Houston locations eight years ago, citing a disagreement with franchisees and the company itself.

“Everything we sell is made in each shop every single morning.  We produce a flour mixture at our warehouse that is distributed to the stores.  They add water at the store level,” says Stacey Michel, spokesperson for the Houston-based chain.

“Our employees start their day at 2:30 a.m. to start mixing dough to have enough time to let it rise, then cut donuts, then let the donuts proof to be ready to open by 5 a.m.”

Let the great Houston doughnut wars begin.

Krispy Kreme enters a hotly-contested doughnut market in the Houston area where Shipley Do-Nuts, Dunkin' Donuts, and a slew of independent shops like Pena's Donut Heaven in Pearland, Christy's Donuts in Montrose, and Hugs & Donuts in the Heights reign supreme in our arteries.



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