The Woodlands Mall gets a new denim store

You may not have heard of Silver Jeans Co., but if you like denim, you've probably worn their products. The brand was launched in 1991 by Canadian company Western Glove Works, a 90-year veteran of the denim industry that has produced jeans for brands including Calvin Klein, Marc Jacobs, Anna Sui, Gap and Nordstrom.
"Making jeans and making great clothing is something that came naturally to us," said Silver Jeans Co. founder and CEO Michael Silver. "When I launched the brand 22 years ago, I really focused on just making great products and having one girl tell another girl, or having one guy tell another guy and having this little club going."
After two decades of selling jeans through third-party stores, Silver Jeans is building more of a brand identity by creating its own dedicated stores, dubbed "lofts," the first of which opened its doors last week in The Woodlands Mall.

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