Downtown hotel to become part of new Hilton brand

Downtown hotel to become part of new Hilton brand





Downtown’s Sam Houston Hotel is planning to join a new brand of independent hotels launched by Hilton Worldwide that will include unique four- and five-star properties around the world.
The owner of the historic hotel has signed a letter of intent to become part of the new brand, called Curio. Hilton announced the brand Monday, along with four other properties that will be included in the launch:

Just as the word “curio” can refer to something of interest, unique or even rare, each Curio hotel will be different from the next, with individuality being a common thread, along with the quiet reassurance of the Hilton name behind every location.
Letters of intent have been signed for the following properties: SLS Las Vegas Hotel & Casino; The Sam Houston Hotel in Houston, Texas; Hotel Alex Johnson in Rapid City, S.D.; The Franklin Hotel in Chapel Hill, N.C.; and a soon to be named hotel development in downtown Portland, Ore.

“With Curio, we can help owners leverage our scale, scope and expertise while keeping intact each hotel’s individual character,” Jim Holthouser, executive vice president of global brands for Hilton Worldwide, said in the announcement.

The Sam Houston Hotel is listed on the National Register of Historic Places. American Liberty Hospitality will continue to manage the hotel when it joins the Curio brand later this year, according to Hilton.

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